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1.
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Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
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2.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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3.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
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4.
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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.
by Floor, Ko. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 FLB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 FLB 2007] (1).
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5.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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6.
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Brands under fire / Ivan Arthur and Kurien Mathews.
by Arthur, Ivan | Mathews, Kurien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Penguin Books India, 2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 ARB 2008] (1).
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7.
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Business Plus, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAB 2008] (1).
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8.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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9.
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
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10.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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11.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
by Du Plessis, Erik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 PLB 2011] (1).
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12.
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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
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13.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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14.
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How brands grow : what marketers don't know / by Byron Sharp.
by Sharp, Byron. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.827 SHH 2010] (1). Items available for reference: Eastern University Library [Call number: 658.827 SHH 2010] (1).
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15.
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Marketing and branding : the Indian scenario / S. Ramesh Kumar.
by Ramesh Kumar, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley (India), 2007Availability: Items available for loan: Eastern University Library [Call number: 658.8 RAM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 RAM 2007] (1).
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16.
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Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.
by Oswald, Laura R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.802 OSM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.802 OSM 2012] (1).
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